About us

As-Salamu-Alaykum,

My name is Selma Lalouti, and my husband and I embarked on our journey at the beginning of 2023 to establish a brand that creates unique headscarves for Muslim women.

How It Started: I've nurtured the idea of developing my own headscarves for a long time. One of the reasons is the prevalence of similarity; I grew weary of searching for a headscarf that is both distinctive and suitable for everyday wear. As I discussed this idea more with my husband, he immediately encouraged me to pursue my dream and offered his assistance in achieving it.

What Sets Our Headscarves Apart: Our aim was to craft something unique and modest, infused with my personal touch. Women in Islam hold a revered status, and it's essential for women to be conscious of this. Modesty stands as one of the highest forms of self-respect a woman can bestow upon herself, and we intend for our hijabs (headscarves) to radiate this quality. The hijab should exude elegance and comfort simultaneously—much like a crown adorning the head of a queen. We want you to feel regal, because you are!

Our Goal: One of our objectives is to make the hijab more appealing to young Muslim women who may still be grappling with their decision to wear it. We aspire to provide an exquisite accessory that empowers you to proudly convey one of the most recognizable symbols of our faith.

"Because you are worth more."